Mobile marketing introduces your services and products to a wider, untapped audience. There are very few people that do not have some sort of mobile phone, tablet, etc.
Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.
Include messaging about standard message costs to any mobile marketing enrollment form. Many consumers now have unlimited messaging plans, but for those paying by the message or with a specific monthly limit, providing this message ensures they know they may see charges related to the messages they elect to receive from your business.
Weigh your competition. Have a family member or friend sign up to a mobile subscription of a competitor. Doing this will give you an inside look as to how their program operates, and let you know what you can do that will outperform them. Doing this before you actually start your campaign will give you a strong edge.
Get a location. Using a defined location on your media and mobile marketing actually interests a lot of customers. They like knowing where a business is, should they ever choose to visit that area. Take advantage of this by informing your customers of your actual location, and watch their interest grow.
Negative impressions of your brand can spread like wildfire over the internet, so you want to attempt to jump out in front of negative buzz with a positive spin. Mobile marketing reaches a lot of people, and things can become popular or unpopular in a hurry. If something’s becoming unpopular, fix it before it catches on.
Go viral to make sure that your adverts are reaching the widest audience. They could recommend it to friends and family, which will increase your customer base.
QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
To encourage more people to sign up for something you’re offering, give away something free. For example, if you’re trying to get people to sign up for a ringtone service, offer them one ringtone at no charge if they text RINGTONE to your number. People love getting something for free, and having them text to get it makes it feel less like a transaction.
Keep in mind that mobile marketing is targeted for keeping your current customers, not acquiring new ones. Current customers know your product, and are much more open to getting texts from you and trust your website. New customers will probably find you using a regular computer, though it won’t take them long to sign up for texts.
The fastest growing category with mobile browsers and mobile apps are social networking websites. So business must accept social networking and go where the people are. Mobile marketing success will depend upon your business making a presence on the social networking sites and using it correctly to grow your business.
Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.
Before you launch your mobile marketing campaign, it is important to conduct a test to make sure that everything runs like it should. Find some friends or family that all have different phones to be your testers and send them texts. Have them give you feedback on how everything looked and if it was quick and to the point.
Don’t forget to promote your mobile website! Get the word out via your normal site and your social media that your website has been optimized for mobile. This will help build awareness of the opportunity, position your brand as a forward thinker in terms of technology, and drive traffic to the new mobile page.
You should make it easy for people to unsubscribe from your distribution list. Most companies include a few commands at the end of their messages: for instance, a customer can unsubscribe by texting back ‘stop’. You should use a simple command and provide clear instructions about unsubscribing from your mobile campaign.
Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their cell phone bill from the provider because of your messages or even if you are charging a small fee for the service you are providing, you should give that information to your subscribers immediately to ensure there are no legal situations later.
Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.
You are going to benefit from mobile marketing best by keeping your existing customers informed about what it going on with your company. This can include new products, sales and anything else that you think would catch their attention and bring them back to your site to make a purchase.
You will be able to grow your business as mobile device ownership keeps rising. As more and more people purchase mobile devices, mobile marketing will continue to be the best form to reach the maximum amount of people. If you use these suggestions, you will edge out the rivals and communicate to your customers. Just go for it!