A lot of people want to get into mobile marketing but aren’t sure how. The thing about mobile marketing is that you have to educate yourself as much as you can about the subject in order to be successful. Tips like the ones in this article can help you do that.
When performing mobile marketing it is important to provide real value to your customers. Mobile devices are an important part of lives today. If you send a text message, it needs to be relevant and meaningful for the recipient. Don’t send a college student a $5000 a plate dinner invitation, a $10 coupon will prove a lot more valuable.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Make sure that your site and/or ads are consistent across multiple formats. Not every bit of mobile technology is the same, so you will need to adapt to them all. There’s nothing worse than working hard on a mobile campaign just to find out that people using a certain type of mobile OS are having trouble accessing it.
Use SMS for your mobile marketing if you want a platform with a low cost, a very high open rate, and a platform that’s very flexible. If you’re pushing emails in your mobile marketing campaign, SMS is definitely the way to go, especially if you’re interacting with your customers frequently.
Try to limit the amount of offers you’re sending via your mobile marketing campaign. It can be a little tedious for you to sit there and devise so many alert messages and call-to-action lines to send out, and it can be really annoying to the people receiving them. Keep your messages at a minimum unless you really have something to say.
One of the key factors to successful mobile marketing advertising and messaging is to keep your messages and ads short, to the point, and urgent. The devices are possibly smaller, so you have less room to work with in composing your ad. So make them short and clear so that you can get your message across quickly and fully understood.
When you are sending a text, it is important to get right to the point. Tell your customer why you are messaging, what kind of deal you are offering, how it will help them out, and also how to take advantage of the deal. This will leave your customers a lot happier because you are not just wasting their time.
Don’t forget to promote your mobile website! Get the word out via your normal site and your social media that your website has been optimized for mobile. This will help build awareness of the opportunity, position your brand as a forward thinker in terms of technology, and drive traffic to the new mobile page.
When creating a QR code, make sure you use a shortened URL. If you use a long URL, your code will be very complex and might be difficult to scan. People will not try scanning a code more than a couple of times if it does not work right away.
Don’t forget to add tracking capabilities into your mobile marketing! Just because the screen is smaller, doesn’t mean it is less important. Add tracking extensions to the hyperlinks you are using in mobile marketing campaigns and look into various mobile services that offer robust tracking capabilities for a plethora of mobile tactics.
Do some research on your target market. Know them and what their preferences are before you spend lots of money on mobile marketing. Will they use cellphones more often than computers? What type of operating systems do they use on their phones? Find out about the people you want to reach, and you will be able to reach them.
Include maps designed for mobile devices on your site to bring in local customers. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
You should make it easy for people to unsubscribe from your distribution list. Most companies include a few commands at the end of their messages: for instance, a customer can unsubscribe by texting back ‘stop’. You should use a simple command and provide clear instructions about unsubscribing from your mobile campaign.
Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.
Start using tools such as AdMob or Mobilytics: these tools allow you to track how many people opened your messages and connected to your website. There are many other tools you can use. Establish statistics and find out who is not receptive to your campaign and how you could improve it.
Hopefully now that you have a better idea of how to mobile market you should start feeling more optimistic about your mobile marketing goals. Remember that the information in this article is only a portion of all that you can learn about mobile marketing, so be on the search for new knowledge and apply yourself and you should have no problem with success.